Consumers are beginning to stockpile for Christmas, with biscuits being top of their lists, according to the latest grocery figures from Kantar Worldpanel.
The start of the Christmas TV ad season, heralded by John Lewis and others, has helped kickstart the rush. However, for some it started even earlier.
Kantar head of retail and consumer trends Fraser McKevitt said: “Consumers have already been digging deep in preparation for the holiday season, buying 10.1 million packs of traditional Christmas biscuits in October alone. Alcohol sales have ramped up too, increasing by 5.3% year on year as shoppers parted with an extra £142m on their favourite tipples.
“The British public is expected to shell out a whopping £28.7bn at the grocers in the final 12 weeks of 2017.”
Paul Mather, of Sherston Stores and Post Office, Malmesbury, said: “As Halloween ends we start putting Christmas goods out. We tend to look for offers, which is what consumers are doing.
“We’ve been selling big boxes of Victoria Biscuits, which normally sell at £9.99, for £6.99.”
Comments
This article doesn't have any comments yet, be the first!