Ferrero is rolling out a number of updates across its Kinder Chocolate range, in order to better differentiate the products and appeal to new shoppers.

Multipacks of Kinder Chocolate medium bars have been given a clearer pack design for a more distinctive appearance in store, in a bid to drive sales among its target market of families with older children (aged six and above).

Similar updates are being introduced across multipacks and single packs of Kinder Happy Hippo biscuits, bringing greater differentiation between the Hazelnut and Cocoa varieties.

Ferrero is also bringing back its campaign for Kinder, ‘A little, a lot’, which will include TV advertising. The campaign, worth £2.5m, promotes how it is often the little moments of joy that can mean a lot to families.

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There are no updates to product codes or availability. The new packs designs will start to roll out to retailers in September.

Levi Boorer, customer development director at Ferrero, said: “We have seen some strong growth for Kinder Chocolate in line with our marketing campaign launch last year. Shoppers love the brand and have responded very well to the activity.

“Now is therefore the right time to update the look of the range, helping retailers to reach more shoppers, with each product clearly appealing to a different audience.”

Sustainability

As part of its ongoing efforts towards sustainability, the supplier is also introducing new copper trays made from recycled plastic for Thorntons boxed products.

A new packaging refresh across all Thorntons Continental, Classic and Seasonal boxes will include recycle icons to help encourage consumers to dispose of them responsibly.

Elsewhere, it is also trialing a new packaging design on its Ferrero Collection range, and has launched a new partnership with TerraCycle to offer a free national recycling programme.

Boorer added: “Each product we make requires a specific packaging approach and a careful selection of materials with the dual aim of maintaining product quality and food safety while minimising the environmental carbon impact.

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