Ferrero is returning with Nutella's ‘Pancakes love Nutella’ campaign to celebrate Pancake Day 2019.

With a £1.9m media investment, the campaign aims to drive sales up to and on Pancake Day itself, which falls on 5 March.

The special-edition jars of Nutella are also returning, featuring an updated text to link the product to the occasion and capture further interest in store.

Levi Boorer, customer development director at Ferrero, said: “Our Pancake Day campaign aims to help retailers tap into this occasion. With Nutella continuing to grow and now worth £69m, Pancake Day represents a key opportunity to boost sales as, for many consumers, Nutella is synonymous with the occasion.

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