Ferrero launches ‘your Nutella, your way’ campaign

With 46% of 25-30 year olds stating an interest in personalised offers from brands, Nutella is launching a ‘your Nutella, your way’ campaign.

Kicking off from October 5, the campaign will cover 5.8million promotional 400g and 750g packs.

Customers will be able to request their label by visiting the brand’s website and typing in their name and on-pack code. The label will then be sent in the post.

Nutella is also launching a digital competition that gives customers the chance to win a trip to the French Riviera or Andalucía, Spain.

The £1.7m campaign is supported by TV and outdoor advertising, as well as social media and in-store activity.