Ferrero is driving awareness of its Kinder Cards range with a brand-new TV campaign out this month.

On air from 4 February until 10 March, the £1.82m advert comes as the supplier has reported positive initial consumer responses to Kinder Cards, which it launched in August 2021.

In the last 12 weeks, the product has ranked in the top 12% of lines across the total biscuits category, and has delivered more than £1.7m in value since launch.

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The advert is intended to highlight the uniqueness of Kinder Cards, highlighting its milk and cocoa ingredients and their being encased between two thin wafers.

Levi Boorer, customer development director for Ferrero, said: “At Ferrero we’re continuing to expand our expertise within sweet packaged foods and the Kinder Cards launch built on this expertise within the biscuit category. The launch of our new campaign will continue to drive the success of the product, already seen in the UK and European markets.

“It will remind consumers of the iconic taste of Kinder which they know and love, but in a biscuit format, piquing the interest of existing Kinder customers and recruiting new shoppers to the biscuit aisle.”

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