Ferrero is expanding its Nutella B-Ready range with a 10-pack, RRP £2.99, and a single price-marked at 59p.
Worth more than £15m, the bigger pack size is designed to cater for larger households, while the single bar aims to drive impulse sales.
To capitalise on the launch, retailers can order PoS from Ferrero’s trade website, yourperfectstore.co.uk.
Levi Boorer, customer development director at Ferrero, said: “To get the most out of our different pack sizes, retailers should merchandise Nutella B-Ready singles near their tills or within popular confectionery fixtures, while the multipacks should be placed in the biscuits aisle.”
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