Ferrero is bringing its Duplo hazelnut and milk chocolate biscuit bar, Duplo, to the UK.
Available now to convenience retailers, Duplo features two layers of crispy wafer, sandwiched between a smooth hazelnut centre and coated in milk chocolate. Each bar contains 100 calories.
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Duplo has been a bestseller in Germany since its launch in 1964, and, according to the supplier, has shown appeal to 24-45-year-olds in the UK and Ireland after consumer testing.
It is available in four formats: a single pack at an RRP of 30p, a double pack at an RRP of 60p, a five-pack at an RRP of £1.80, and a 10-pack at an RRP of £3.
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Levi Boorer, customer development director at Ferrero, said: “The initial positive consumer response already shows a strong opportunity for retailers to shake up their chocolate biscuit fixture with this new launch.
“The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multipacks that allow people to manage their treating ahead of time and around the working week.”
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