Shoppers can get their hands on a fun day out from Ferrero, as the company unveils a new on-pack promotion running on its Kinder Bueno packs.

The ‘Win a bit of different’ promotion will encourage shoppers try something new by giving away £100 Virgin Experience Days gift vouchers.

The voucher can be used to purchase activities such as spa days, hot air balloon rides and driving experiences.

The brand is backing the promotion with digital and sampling activity. Retailers can promote the offer in store with new PoS.

Levi Boorer, customer development director for Ferrero, said: “We aim to appeal to new and existing fans, while also increasing the brand’s visibility on shelf and encouraging trial of the product.”