Ferrero has brought Thorntons back to TV with a new advert for the first time in four years, as part of a £3.6m campaign.

Having launched on 19 November, the advert will run for six weeks and appears in 30- and 20-second formats, showing a group of friends getting together, with one couple bringing a box of Thorntons Classic as a gift.

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The campaign follows Thorntons Continental and Classic generating respective sales of £29.1m and £13.7m this year, as well as the launch of Thorntons Pearls.

Levi Boorer, customer development director at Ferrero, said: “Our latest campaign will keep the brand front of mind during a key sales period for retailers, ensuring long-term success of the brand and helping to drive purchase of our products in stores.”

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