Ferrero is extending into the sharing bags sector with Kinder Bueno Mini, which contains 16 individually-wrapped versions of the brand’s original flavour.

Convenience retailers can promote Kinder Bueno Mini, RRP £2, in store with PoS, which is available to order through the brand’s trade website.

Levi Boorer, customer development director at Ferrero, said the launch will bring new shoppers into the adult impulse confectionery category.

“The category is experiencing strong growth and makes up 20% of the confectionery market,” he added.