Ferrero brings back exclusive Valentine’s Day competition for indies

Ferrero has brought back its exclusive Valentine’s Day competition for convenience retailers to help them engage with their shoppers.

The competition offers five retailers each five Ferrero Rocher-inspired rose bouquets as well as Ferrero stock, which they can gift to loyal customers or deserving members of the community.

According to the supplier, the Valentine’s Day promotion aims to highlight the importance of stocking the core Ferrero range ahead of Valentine’s Day. Retailers will have relevant point-of-sale materials to encourage cross-category purchases of chocolate and flowers.

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Additionally, Ferrero will support the winning retailers with reaching out to local media to deliver the message that they have the bouquets to give away, to help drive footfall.

For the chance to win, retailers can visit Ferrero’s trade website Your Perfect Store and order the Ferrero Rocher cross-category free-standing display unit to enter automatically.

Retailers can also send an image of their boxed chocolate collection along with their name, store name, address and contact details to Ferrero’s trade Twitter account (@FerreroYPS) or FerreroYourPerfectStore@cirkle.com. The competition runs until 31 January.

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Levi Boorer, Customer Development Director at Ferrero, said: “Many people see chocolate as a token of love and we believe that people will have a strong desire to treat or gift those dearest to them. We want to help convenience retailers make this happen. Bringing flowers and Ferrero Rocher together in stores, will help retailers create an impactful Valentine’s display, and support in driving basket spend. Our competition and Ferrero Rocher-inspired bouquets had incredibly positive feedback last year, so we’re looking forward to bringing it back once again and working closely with the winners.”

Aman Uppal of One Stop Mount Nod in Coventry was a 2021 bouquet winner. “We saw a sales uplift of over 100% on the Ferrero Rocher T16 compared to the previous year, and the competition also encouraged us to stock new formats for the first time with the T24 pack size, Ferrero Rocher Hearts and the Grand Ferrero Rocher,” he said.

“These all sold well and I’d say the sales uplift was purely down to the Ferrero Rocher cross-category FSDU and the front of store display we created, so we really appreciated the support and would encourage fellow convenience retailers to get involved for 2022.”

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