Express yourself with £2m Tic Tac campaign

Shoppers are finding their voices this month as Tic Tac unveils a new campaign, running with the strapline ‘express yourself’.

Running on packs of Fresh Mint and Lime & Orange flavour, Tic Tac pills will have printed faces on them in different emotions. The campaign is backed by a £2m media spend.

The brand claims the campaign will be popular among digitally-savvy consumers who use emoticons, which are pictures of faces that can be sent by text.

Levi Boorer, customer development director at Ferrero, said: “The rise of digital in everyday life has led to consumers constantly identifying and adopting new trends and this is what we are trying to echo with our campaign.”