Walkers is encouraging customers to select which old flavour they would like to see return for good in its ‘bring it back’ campaign.
Packs of Barbecue, Lamb & Mint, Toasted Cheese, Beef & Onion and Cheese & Chive will be available from August 10. Customers can vote for their favourite on Walkers’ website and social media channels.
Walkers is also seeing the return of its Marmite flavour, which is back indefinitely.
Every customer that votes will also have the chance to win £100,000. Consumers can also win a case of the flavour they voted for every week. Voting closes November 11.
The range is available in single packs, RRP 57p, grab bags, RRP 89p, and multipacks of six and 24, RRP £1.50 and £4 respectively.
The campaign will be supported by a new TV campaign, as well as in-store and digital activity.
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