Scottish wholesaler Filshill is distributing Go Local products from fellow wholesaler Parfetts, giving more retailers access to a value-focused own label.

The firm made 50 products from the range available to its customers at the start of July, including price-marked (PMP) and non-PMP stock. Products available include tonic water, cordial, baked beans, carrots, jam, kitchen towels, foil, dog food and coffee. The available range from Filshill represents nearly a third of what is available direct from Parfetts.

Both Filshill and Parfetts are part of the Unitas wholesale buying group. The range, which also includes confectionery and soft drinks when bought directly from Parfetts, was launched at the end of 2020 and promises up to 75% margin.

Better Retailing has approached Filshill and Parfetts for further comment.