One Stop is set to introduce a Tesco Clubcard-style loyalty scheme into its stores, Better Retailing can reveal.
Several sources close to the convenience chain confirmed One Stop had been discussing introduction of the loyalty scheme into stores, with some sites rumoured to get it as early as November.
A One Stop site in Shrewsbury had hinted at the scheme becoming available to its customers on social media, posting: “Clubcard news coming very soon.”
One Stop to swap own-label products for Tesco’s ‘Core Own Brand’ range
Another source claimed members would be able to earn points through purchases in One Stop sites but wouldn’t be able to redeem them in-store.
The introduction would follow the trial of a loyalty scheme introduced in Booker symbol stores earlier this year. Participating retailers praised the scheme for generating additional footfall and loyalty into their stores.
However, one retailer, who asked not to be named, told Better Retailing it may still be early days for a scheme. They said: “There may be some sort of loyalty scheme looking to be worked, but no one knows what it looks like yet. Talks have been going on for years on us on wanting [a loyalty scheme], but no one knows what it looks like, as One Stop is unsure if it will beneficial anyway.”
Earlier this month, One Stop also announced its plans to phase out its current own-label product range and replace it with Tesco’s ‘Core Own Brand’ range across its entire 1,000+ store estate. The transition began on Monday and will see Tesco Core Own Brand produced in phases, rolling into next year.
The symbol group has also recently partnered with Snappy Shopper to offer the home delivery service in 250 of its sites.
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