Morrisons Daily is introducing a loyalty card scheme, called Morrisons More, in stores from as early as 4 November, Better Retailing can reveal.

Several sources revealed to Better Retailing that the scheme would likely be rolled out to franchisees from 2025, following a trial in centrally owned stores from 4 November.

One source said: “We don’t know much about it at the moment, but I assume once issues are ironed out they’ll dish it out to franchisees. We think it’ll be a good thing.” 

EXCLUSIVE: One Stop exploring launch of loyalty scheme into stores

Another source added: “It is coming to Daily franchise stores but we’ve not been given an official date yet. It will probably be next year.” 

Morrisons Daily Wisewood, in Sheffield, South Yorkshire, shared on social media: “From next Monday we are launching the Morrisons More Card in our store. We will be matching all More Card promotions that are live in larger Morrison’s stores. For example, in our store we have tins of celebrations at £6 each or 2 for £10. In Morrisons with your More card they are 2 for £8. We will match this price with your More card.”

Better Retailing has reached out to Morrisons for comment.

Read more Morrisons news