Exclusive Lucozade bottles fly off the shelves

Retailers are seeing soft drinks sales soar with two Lucozade Energy flavours that are exclusive to independent retailers.

Launched in March, Lucozade Blackcurrant Bliss and Pineapple Punch are available in £1 380ml price-marked packs.

Anish Parekh, Broadoak Post Office & Londis in Ashton-under-Lyne, told Retail Express: “I stock price-marked Pineapple Punch and it’s doing very well. I’ve tried it myself and it’s a good product in well-designed packaging. These are the correct ingredients for a successful product.”

Premier retailer Thushy Subramaniam stocks both flavours in his store in Chartham, Kent, and is offering Blackcurrant Bliss free when shoppers buy a bottle of Lucozade Energy.

“These are flying off the shelves. We’re selling around a case a week, which is fast for my shop,” he said.

Retailers can promote the drinks with PoS, such as shelf barkers, wobblers and counter-top units.