Today's Group retailers are to have access to Landmark own-label products from November 1 as a result of the merger between the two buying groups.
The Landmark range currently includes products in the instant coffee, energy drink, vodka, tobacco, cider, wine and catering categories. There are currently more than 1,000 lines branded under Landmark's own-label.
This latest agreement means Landmark products will be available from 182 wholesalers across the country. Today's Group member SK Food & Drinks is currently one of the first wholesaler's to make the range available to its retailers.
Nick Ramsden, managing director of Today's Group member DeeBee Wholesale told RN: "This is positive because it allows us to offer an extended own-label range which can compete with similar products supplied by Booker.
"We also serve retailers in the Grimsby area who had suffered availability issues with Blakemore. The addition of the range should allow us to help them fill those gaps."
Ramsden's comments come as the two companies will begin joint trading as Unitas Wholesale from next month.
Read more: Landmark & Today's merger gets member approval
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