Elonex has begun install­ing free digital advertis­ing screens in independ­ent convenience stores. The company gives retailers a cut of all revenue, worth an estimated £1,000 per year for each store owner.

Speaking exclusively to Better Retailing’s sister title, RN, the leading-out-of home advertising com­pany revealed 40 stores are already taking part in the recently launched scheme. Commercial director Darren Alderson said the company is looking to partner with a minimum of 1,000 independent con­venience stores.

Elonex funds the instal­lation and retains owner­ship of the screens. This means there are no costs for the retailer other than electricity over the 10- year terms. Elonex arranges for the adverts to be displayed. Meanwhile, retailers receive a cut of all sales, forecast to be worth £1,000 per year for “a small amount of roof space”.

There may also be opportunities for par­ticipants to receive stock and merchandise free of charge related to the ad­vertisements displayed. This “will be predomi­nantly brands and prod­ucts they already sell”.

Due to the ceiling mounting, the screens take up no selling or win­dow space in stores. Elonex said it can also make reasonable prohi­bitions at the request of the retailer. For instance, not displaying alcohol adverts due to religious concerns or licencing require­ments.

How an Elonex screen could help promote your product offer and generate additional revenue

There is no criteria other than being a con­venience store for a shop to take part.

Explaining the concept, Alderson told RN: “Elonex is excited to partner with local convenience store owners to bring vibrant, landscape digital screens into your shops adding a modern edge to the in-store experience.

“With this partnership, you can easily promote your product offers direct­ly on screen, highlighting key deals to your custom­ers, right at the point of purchase.

“The screens also bring dynamic digital elements to your shop. They create an engaging environment that boosts footfall and sales.

“Beyond driving store promotions, these screens generate additional rev­enue, with a percentage going straight to you. Elonex appreciates the unique convenience of­fering—where customers find everyday essentials and unexpected treats.

“This collaboration aims to celebrate and en­hance the role of conveni­ence stores as community hubs, offering valued es­sentials and exciting sur­prises that keep custom­ers coming back.”

Elonex has more than 3,000 digital billboards throughout the UK. They can be seen at sites in­cluding major rail stations, music arenas, sports stadiums, shopping centres and motorway service stations.

To make money from hosting a screen in your store, contact editorial@newtrade.co.uk with the subject ‘Elonex’, including your store address and mobile

Read more news and articles about digital trends in convenience retail