Delivered confectionery wholesaler Bobby’s Foods has struck a deal to supply Morrisons Daily franchisees.

The firm’s national sales manager John Lucas told Better Retailing the partnership will be exclusive to the multiple’s franchised stores and start from 6 January.

Explaining the new partnership, Lucas added: “It’s exclusive to franchisees and not company owned stores. Our van sales team will start visiting stores.

“Bobby’s has been around for so long because of independent retailers. Independent retail is our key driver and we want to keep it this way.”

The new relationship follows one struck with One Stop franchisees in April 2023. Lucas also revealed the firm has developed new services, enabling it to improve regional ranging for stores.

Read the 3 January issue of RN for full details of Bobby’s 2025 plans