Bestway Wholesale has been trialling a new function on its website, providing updates to retailers on product categories and availability.

The feature will give retailers information on product categories as they are browsing the website. It will also offer alternatives when a product is unavailable, and store owners can opt for email notifications when a line is back in stock.

Bestway has also added a tally feature, which highlights how many units a popular product has sold within a 30-day period.

Bestway Wholesale managing director Dawood Pervez said: “This is just one of the many tools that we are looking to bring on board to drive the digital experience further in line with our customers changing buying needs and as smart technology advancement develops making engagement easier, more personal to the user, and more commonplace in day-to-day trading.

“Benefits of the new digital feature include increased conversion rates and revenue through recreating the social buzz and personal interaction of the physical store. 

“We are at an early stage of testing but so far, we are deeply encouraged by early adoption and indicators are that increasing numbers of customers are staying with the digital journey and enjoying a positive online experience that is building on confidence and outcomes.

“We know how important social proofing is to our retailers and initial feedback is 100% positive.  Customers are receiving insights into each category as they shop, which is influencing and informing their purchase decisions.”