Evian launches cocktail-themed packs for Dry January

Shoppers who are giving up alcohol for Dry January are the target of Evian‘s latest campaign.

The brand is launching three limited-edition packs with cocktail-themed names for dry january, Evian-jito, Evian-colada and Evian-politan.

Available to retailers from January 8 until mid-February, the packaging is rolling out on 50cl and 2l single bottles, as well as 6x50cl and 6×1.5l formats.

The bottles will be backed by a social media competition on Facebook, Twitter and Instagram.