Specialist wholesaler Epicurium has made more than 100 healthier lines available, designed to help retailers cater to post-pandemic trends and upcoming high fat, salt and sugar (HFSS) regulations.
The company, which supplies Nisa, Costcutter and Booker retailers, has added the lines across impulse, ambient, confectionery and alcohol categories.
Epicurium managing director Ben McKechnie told Better Retailing: “The lines we’ve added have been chosen to suit many of the retailers we work with.
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“We’ve been predominantly impulse in the past, but a lot of the products we’ve added are designed for consumption at home. We wanted to make more take-home products available for retailers. When the world returns to normal, many people will still be working from home and will want something they can make for lunch quickly.
“A lot of them are healthier alternatives to what is already available on the market. The HFSS regulations will affect the promotions and where a retailer can stock their products when it comes into force.”
Some of the products being made available to retailers include a high-protein pasta pots from Ambitions, gluten- and dairy-free chocolate bars from Caraboo, low-calorie poppadom crisps from Family Secret and an alcohol-free IPA from Freestar.
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