Drinks wholesaler Elbrook Cash and Carry will rebrand as Drinks Wholesale Group Ltd from 14 April.

As part of the rebrand, the business has unveiled a new logo. However, the company has assured its partners, customers and suppliers that its core services, values and leadership will remain unchanged, with all existing agreements, partnerships and operations continuing without interruption.

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“This name change represents more than just a new look — it’s a symbol of our evolution and ambition,” said a spokesperson for the company.

“Drinks Wholesale Group Ltd embodies the power, reach, and modern spirit of our business as we continue to grow and serve our customers with excellence.”

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