Echo Falls Botanicals available to convenience stores first

Launching exclusively into convenience first, Accolade Wines is expanding its Echo Falls brand with a Botanicals range.

The new range is available in Melon & Mint and Raspberry & Lavender flavours with an RRP of £4.50, and will first be available to Nisa retailers and in Co-op from tomorrow. A launch in Tesco will follow on 25 May.

The supplier says the launch aims to cater to current consumer trends in botanicals, driven primarily by younger adults.

Hardy’s aims to become top 25 global brand

It adds that 73% of no- and low-alcohol drinkers buy wine and, at 5.5% ABV, Echo Falls Botanicals will cater to consumer demand for fruitier and sweeter wine styles, which is growing at 2.1% year on year, with a lower ABV intake.

Caroline Thompson-Hill, European marketing director at Accolade Wines, said: ‘‘Echo Falls is the UK’s number-one fruit-flavoured wine brand, worth £68.4m in a total category valued at £129.4m,  and it’s important that the brand keeps up-to-date with trends and leads in innovation.

“The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing no- and low-alcohol category driven primarily by younger consumers.’’