Accolade Wines has announced the addition of Echo Falls Sparkling Passion Fruit and Sicilian Lemon to the flavoured wine brand’s Fruit Fusion range.

The new variety will be available to convenience and wholesale from 28 March. It has an RRP of £5.50 and a 5.5% ABV.

Its launch comes as the Fruit Fusion range is now worth £46m, and will be supported by in-store and digital advertising.

Additionally, Echo Falls’ ‘Phone on silent, girls on loud’ campaign, which originally ran during February, will return in the summer to encourage shoppers.

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Alexandra Colson, senior brand manager at Echo Falls, said: “The share of sparkling fruit flavoured wine within the flavoured wine category is up by 19% in volume, compared to last year, as shoppers become more adventurous and look to expand their wine repertoire. To tap into this growth, we are extending our Fruit Fusion Sparkling range with this innovative product, which has already performed well in our consumer testing.

“Both Passion Fruit and Sicilian Lemon are ranked within the top 10 for flavoured alcohol product launches in the past five years, and by adding the Sicilian provenance, we are signalling quality to our customers. Our Fruit Fusions range is perfect for recruiting younger consumers to wine and we’re confident this new variety will be a hit as we enter the summer months.”

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