E-cigarette sales drive comes out of the Blu

Retailers will be able to drive e-cigarette sales with Blu’s revamped range of closed system e-cigarettes from April.

The range, which includes Blu Go and Blu Plus, RRP £6.99 and £14.99 respectively, includes new technology and a sleek, simpler pack design.

Blu Go is a disposable e-cigarette, which is available in Tobacco and Menthol varieties. The upgrade sees the mouthpiece now contain six holes instead of one, which results in a smoother draw.

Blu Plus is an upgrade on the original Blu Starter Kit. Now including 23 holes in the mouthpiece instead of one, it has an improved battery life and cartridge retailers that last up to 67% longer.

Original Blu Pro Tank, RRP £19.99 will remain in the market for customers that do not wish to change.

Retailers can promote the products with PoS, such as gantry door stickers, posters and banners.

Each product now includes a different coloured flash at the top and bottom to represent the product contained within them, allow retailers and shoppers to differentiate between them easier.