Drive sales with the return of the Haribo Easter range

Retailers can drive sweet Easter sales as Haribo announces it is bringing back its range of seasonal sharing and gift products.

The range includes the brand’s Chick ‘n’ Mix gift box, Springtime Friends, Jelly Bunnies and Fizzy Farm Animals. Springtime Friends is also available in £1 price-marked packs.

Retailers can also stock Easter Hunt Mini Mix packs, which contain 11 mini bags.

Claire Caley, seasonal brand manager at Haribo, said at Easter shoppers buy for gifts, for egg hunts and on impulse so having variety in seasonal displays can help retailers increase sales.