Tapping into the growing demand for low- and no-alcohol lines, Sharp’s Brewery is launching Doom Bar Zero, available through Booker from September.

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The company claims the 0% ABV ale retains a similar flavour and style to the Doom Bar brand, while achieving 0% alcohol.

The alcohol-free ale will be available in 500ml formats, containing a sweet roasted malt flavour and a subtle green hop aroma and offers hints of succulent dried fruit and a slight bitterness.

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James Nicholls, marketing controller at Sharp’s Brewery, said: “While there has been a surge in the number of low- andnno-alcohol beers on the market, a number of options currently available contain 0.5% ABV.

“Doom Bar Zero is the UK’s first widely available 0% ABV amber ale and we feel this launch will redefine the quality standard of the category and feel that Doom Bar Zero can fit your lifestyle, when it suits you.”

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