DMG Media has confirmed it has protected retailer margins with its latest price rise of the Daily Mail.
Monday-Friday copies will rise 10p to 80p from 29 March and the current 22.31% margin will be maintained. The move will create just under £5m in extra annual margin for retailers.
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DMG Media’s head of circulation, Shaun Jones, told Better Retailing the publisher wanted to show its appreciation for retailers during the coronavirus pandemic.
“Retailers and home news delivery providers remain the frontline of the news industry, ensuring news remained easily accessible during the past 12 months,” he said.
“We are pleased to confirm that we will be maintaining retail terms with this price increase.”
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