Discounters continue to grow share

Independent retailers continue to face increasing competition from discounters, according to the latest figures from analyst Kantar Worldpanel.

Figures for the 12 weeks ending 2 December show Aldi and Lidl were the only multiples to grow market share. Asda, Iceland and Co-op remained flat, while Tesco, Sainsbury’s, Waitrose and Morrisons experienced declines.

“Boosted by a number of store openings in November, Aldi maintained its position as the fastest-growing supermarket and saw its market share rise,” said Kantar Worldpanel head of retail and consumer insight Fraser McKevitt.

“Lidl’s market share also jumped, with sales of the supermarket’s premium Deluxe line experiencing particularly strong growth of 24%.”

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