Digital convenience network Hi Street Digital has installed its 300^th high-definition digital advertising screen at Morrisons Daily in Horsham, West Sussex. The company, which aims to boost sales through the screens, now reaches approximately 148,812 shoppers daily. It is aiming to expand to 500 screens by the end of 2025.

The company aims to revolutionise digital out-of-home advertising and specialises in installing digital screens in convenience store windows across the UK.

Daniel Stoodley, head of retail at Hi Street Digital Media, said: “At Hi Street Digital, we are committed to transforming the way brands connect with consumers in convenience stores. Achieving 300 installations is just the beginning, and we are eager to bring our cutting-edge solutions to more locations.”

Hi Street Digital said it increases sales by almost 50% compared to control stores without screens, based on data from 39 campaigns in two years.

Claire Goddard, head of marketing at Pricewatch, added: “Being the 300th store to feature a Hi Street Digital screen is an exciting achievement for us, and a fantastic addition to the store. It not only enhances the visual appeal of the space but also significantly boosts the sales of advertised products, making it a win-win for us and our customers.”

The screens, which have displayed the likes of brands including Britvic, Coca Cola, Mondelez and Diageo, allow each partnered store the flexibility to run their own content on the screens for free.

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