Diageo has announced the launch of Gordon’s Premium Pink 0.0%, a new alcohol-free spirit.

The supplier says the new spirit will be available to convenience and wholesale following an initial launch in Morrisons in a 70cl bottle.

Diageo unveils alcohol-free Gordon’s 0.0%

It combines flavours of raspberry and strawberry blended with redcurrant and distilled botanicals, and is the latest in a line of non-alcoholic releases from Diageo including Guinness 0.0 and Gordon’s 0.0%.

According to Kantar research, adults under 45 account for more than a quarter of all spend in the non-alcoholic category, compared to 18% in total alcohol.

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