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Diageo Reserve launches Ketel One Botanical to the UK

Diageo Reserve’s vodka brand Ketel One, has launched Ketel One Botanical for the first time in the UK.

Diageo Reserve’s vodka brand Ketel One, has launched Ketel One Botanical for the first time in the UK.

The varieties include: Peach & Orange Blossom, Botanical Cucumber & Mint and Botanical Grapefruit & Rose, all with an ABV of 30%.

Forecasted to rival traditional summer wine and spritz drinks, the new launch is in line with rising consumer demand for low- and no-alcohol cocktails and spritz-style drinks.

Bob Nolet, master distiller at Nolet Distillery, said: “We’ve watched the gin category boom in recent years, introducing new flavours. Premium vodka continues to grow alongside this, currently up 6.2% by value. We see Ketel One Botanical playing a key part of this, targeting consumers open to trying new flavour combinations.

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