Diageo has added a Cold Brew Coffee Beer to its Guinness range.

The new launch (4% ABV) will be rolled out across convenience and wholesale throughout April, May and June, having launched in Tesco on 19 April.

It will be available in a 4x440ml pack with an RRP of £5.50. The supplier is targeting new adult drinkers as flavoured alcohol grows in popularity and 95 million cups of coffee are drunk every day in the UK.

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Guinness Cold Brew Coffee Beer contains approximately 2mg of coffee per can, the same as a decaf coffee.

John Burns, head of Guinness GB, said: “There is already a natural connection with coffee notes in Guinness’ signature offerings like Draught and Extra Stout, so the creation of Guinness Cold Brew Coffee Beer was a perfect match.”

Diageo will support the new product with social media and influencer activity.

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