EXCLUSIVE: Diageo launches Gordon’s Sicilian Lemon

Diageo has extended its gin range with Gordon’s Sicilian Lemon, now available through Booker and One Stop.

The gin is available from Booker’s website in cases of six for £69.99 plus VAT and offers retailers a profit on return of 28.2% when sold at its RRP of £19.49.

Booker describes the product as a Mediterranean twist on the original recipe, made with juniper and lemons.

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Harry Singh Hallen, owner of Londis Carstairs Junction in Lanark, quickly stocked the product after spotting it in a nearby Wetherspoons.

“I’ve had it in for less than 24 hours but I’m selling it at £17.99 and expect that I’ll have completely sold out by Friday,” he told Better Retailing.

Gordon’s Sicilian Lemon follows the launch of Gordon’s Pink Gin in 35cl bottles in July last year.

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Henrietta Reed, Gordon’s senior brand manager, described the product as an “outstandingly zesty gin, which delivers a zesty twist for consumers”.

“There is an ever-increasing appetite for different styles of gin.,” she added.

The product will be available from supermarkets from 10 March.