Changing soft-drink tastes have resulted in a growth in consumers demanding a wider range, including ready-to-drink ice tea, a leading manufacturer has said.
Coca-Cola European Partners (CCEP) said ice tea is worth £47m in the UK and has grown 12% in the past year. It is capitalising on the trend with the upcoming launch of Fuze Tea.
Simon Harrison, customer marketing director at CCEP, said the manufacturer wanted to give retailers an opportunity to provide “more sophisticated flavours” to help boost sales.
Nick Fraser, of Spar Lower Earley, in Reading, says his store sells a large variety of ice teas and this range has grown over time. “Chilled green teas are doing particularly well,” he told RN.
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