Delice de France, formerly part of Aryzta Food Solutions, is helping retailers to deliver seasonal sales with the launch of two limited edition products in time for Easter. 

New to 2020 is limited-edition Hot Cross Buns in packs of four. The traditional recipe contains sultanas and raisins, and is spiced and topped with a piped cross, and available in cases of 24 with an RRP of £1.50.

The supplier is also back this year with its Cracked Egg Muffin, which features a chocolate sponge dotted with chocolate chips, containing a vanilla frosting centre topped with a white chocolate cream cracked egg decoration.

The Cracked Egg Muffins, available with an RRP of £1.20, are supplied frozen in cases of 28, and can be ready to serve in 90 minutes, minimising costly wastage.

Jenny Bayliss, sales operations director at Delice de France, said: “Half of convenience store retailers believe that getting behind seasonal events with themed displays, products and promotions will create a more enjoyable experience for their shoppers, resulting in greater basket size and spend.

“Our Hot Cross Buns will help retailers to maximise bakery sales in the run up to Easter, while our Cracked Egg Muffins are perfect for consumers looking for something a little different versus traditional chocolate Easter eggs.”

The seasonal products are available as part of the supplier’s Baked by Delice range, an in-store bakery solution from Delice de France. ‘Baked by Delice’ comprises a range of classic bakery items focusing on speciality breads, viennoiserie and sweet bakery treats.

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