Halewood Artisanal Spirits is expanding Dead Man’s Fingers‘ presence in the tequila category with the launch of a Coffee Tequila Liqueur and a Margarita ready-to-drink (RTD) can.
The supplier recommends the new liqueur (ABV 28%) be enjoyed over ice, as a shot or as part of an espresso martini cocktail. It is available in a 70cl bottle at an RRP of £18.
Meanwhile, the Margarita RTD (ABV 5%) is made with Dead Man’s Fingers’ Tequila Reposado. It has an RRP of £1.99 for a 330ml can.
Rachel Adams, marketing director for Dead Man’s Fingers, said: “Originally the non-conformist rum of choice, Dead Man’s Fingers has recently leant its disruptive style to relevant new categories, injecting excitement and recruiting a new generation of consumers. The launch of our latest Tequila-based products, the Coffee Tequila Liqueur and Margarita RTD are no exception.
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“We know that the liqueur category continues to perform well, while coffee flavours are also in high demand amongst consumers, so we’re confident that our Coffee Tequila Liqueur will prove popular with spirits drinkers. Likewise, RTDs continue to see good traction, and have continued to grow faster than any other drinks categories since 2018.
“We’ve seen great success with the initial launch of our RTD trio, Spiced Rum & Cola, Spiced Rum & Ginger, Passion Fruit Rum & Lemonade, and we are confident our new Margarita can will also be a popular choice amongst shoppers looking for a great quality cocktail at a very accessible price point.”
In support of the launches, Dead Man’s Fingers has launched its first large-scale campaign, ‘Give the tradition the finger’, which will be running across social media and digital as well as appearing on London billboards.
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