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Daily Express newspapers sent to retailers without barcode

Retailers have been sent copies of the paper without barcodes needed to sell them

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Multiple issues of the Daily Express newspaper have been sent to retailers without barcodes, Better Retailing understands.

Independent retailers in Stockport, Liverpool, Hemel Hempstead, Hornsey and Hammersmith have been affected.

Ravi Raveendran, who owns Colombo Food & Wine store in Hounslow, Middlesex, said the error makes it difficult to sell newspapers.

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“We have to wait to receive a manual barcode to input into the system instead,” he said. “It’s unlikely that the publisher would be able to provide this within a day, making the title out of date and unsellable if it isn’t sent on time.”

He added: “I can’t understand how Reach can make such a preliminary error. It’s a difficult experience for retailers and nobody cares. For them it’s a one-day problem, for us it’s a nightmare.”

Raveendran stressed that the problem would also make it difficult for retailers to receive credit from wholesalers in compensation for the Daily Express titles they cannot sell.

Better Retailing has approached Reach for a comment

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