Mondelez International has launched a campaign offering shoppers the chance to win cash prizes for themselves and their local independent retailers.

The ‘Big win win’ promotion, which is running from the end of February until mid-May, invites consumers to nominate their local shop for the chance to win a cash prize that matches their own.

To enter, shoppers purchase a participating Cadbury product, go to http://bigwinwin.cadbury.co.uk, and enter their details and those of their local independent store for its chance to win a matching cash prize.

There are 50 £1,000 prizes and 50 £500 prizes, giving 100 customers and retailers the chance to win. The promotion is running across Cadbury’s full singles and Duos range in plain and price-marked packs (PMPs).

Mondelez launches Snack Display website with £1,000 retailer competition

Additionally, five retailers have the chance to win £100-worth of Cadbury singles stock, provided they are a registered member of Mondelez’ Snack Display website. By registering or logging in and filling out the entry form, they will be entered into the prize draw.

Frederike Grohmann, brand manager for Cadbury singles at Mondelez, said: “We want to give your shoppers a way to extend the opportunity to others, because winning feels good, but winning together feels even better. We hope the ‘Big win win’ campaign will encourage communities to come together and offer support to their local independent stores in these turbulent times.”

The supplier is supporting the campaign with social media, outdoor advertising, PoS and digital material featuring local retailers.

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