Retailers have been boosting sales thanks to a new in-store bakery initiative from Cuisine de France.

Sivakumar Pandian of Nisa in Virginia Quay, east London, added £800 to his weekly turnover after introducing a Cuisine de France fixture to his store at the start of September.

Meanwhile, Raza Kazim, who runs Costcutter in Stockwell, London, worked with Cuisine de France earlier this year to improve his range, install a new fixture and improve his merchandising and pricing. He benefited from a 60.6% increase in his bakery sales.

“Our sales have improved, the display is much better and we have more space,” he said.  

The company’s new initiative includes a range of new products with an artisan bakery theme and a fresh, new look to all Cuisine de France packaging. It has also ramped up its merchandising, in-store training and development support to convenience stores.

“This is an opportunity that many c-store retailers should consider seriously,” said head of retail sales Aoife Kenny. “We’re taking the in-store bakery experience  to a new level and providing a significant opportunity to drive sales and category growth with a quality range of high-margin, freshly-baked products.”