Imperial Tobacco extended its JPS Players brand with a new Crushball Cigarillo variety, to help retailers cater for consumers seeking out new nicotine options in the wake of the menthol ban.

JPS Players Crushball Cigarillo comprises American Blend tobacco, wrapped in a natural tobacco leaf and features a menthol crushball within the filter.

This provides consumers with the choice of releasing the fresh flavour contained within, or smoking as a standard cigarillo. JPS Players Crushball Cigarillo is available in price-marked packs of 10 with an RRP of £4.20.

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As JPS Players Crushball Cigarillo is wrapped in a natural tobacco leaf, packs can legally be branded.

Chris Street, market manager for the UK at Imperial Tobacco, said: “This new solution from one of our leading brands will help bridge the gap left by the ban with a product that benefits from crushball technology to deliver a menthol flavour that will appeal to these shoppers.

“Value for money remains a major trend within the tobacco category with many smokers seeking out the lowest out-of-pocket spend possible. However, brand loyalty is also extremely high, and shoppers don’t want to compromise on quality.”

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