Crabbie’s kicks off rugby promotion to give away weekly prizes

Crabbie’s is kicking off a Rugby-themed on-pack promotion on its Original and Scottish Raspberry flavours.

The promotion will run until May 2018 and encourages shoppers to enter codes found on bottles online to take part in weekly prize draws and win TVs, tech gadgets and branded gear.

It will also allow entrants to support local rugby clubs by donating points, which can be exchanged for equipment.

Anja Weise-O’Connor, Crabbie’s senior marketing manager, said the weekly prize draws give convenience retailers the opportunity to drive repeat purchases.