Crabbie’s challenges customers to be ‘Refreshingly Adventurous’

Crabbie’s Alcoholic Ginger Beer has launched its ‘Refreshingly Adventurous’ campaign across radio, outdoor, PR and social media.

The brand, which is available in Original, Scottish Raspberry, Strawberry & Lime and Citrus Twist variants, tasked four up and coming artists with creating pieces based on what they see as ‘Refreshingly Adventurous’. The artwork is being used for a series of adverts that are currently being showcased across city centres.

In December the brand challenged customers to think of ‘Refreshingly Adventurous’ plans for Christmas, offering them the chance to win them.