Crabbie’s can be heroes

Halewood International is extending the format of its popular Crabbie’s Alcoholic Ginger Beer flavours to 440ml cans.

Crabbie’s Alcoholic Ginger Beer’s Original variant has been available in can format since September 2012, and now both Scottish Raspberry and Strawberry & Lime flavours are available throughout the off-trade.

Richard Clark, director of innovation at Halewood International, said: “The launch of the three flavours in cans will bring additional consumers into the brand by offering new occasions for them to try and enjoy the product.

“Crabbie’s in cans refrigerates faster than in bottles, so is perfect for sporting and outdoor events where the product needs to be chilled quickly”

•  RRP is £5.49 for 4 x 440ml