Country Choice has developed an initiative to allow its customers to comply with the government’s upcoming calorie labelling regulations in the out-of-home category.
From 6 April, businesses with 250 or more employees selling food for immediate consumption that is either loose, prepacked or made to order, it must display two message: the energy content of the food in kilocalories (kcal) with reference to the portion size to which the calorie information relates and the calorie needs statement that ‘adults need around 2000 kcal a day’.
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Country Choice has amended its printer labels, adding the calorie information, serving sizes and needs statement under the ingredients and descriptor of its products.
Its 40mm and 80mm shelf-edge labels also carry these messages.
Phil Carratt, head of marketing at Country Choice, said: “The new regulations, instigated as part of the Government’s drive to tackle obesity by helping the public to make healthier choices when eating out, have the potential to create a lot of extra work for our customers.
“Our labelling solutions, which will be rolled out in plenty of time for the changes, have tackled the requirements head on and made it easy for our customers to comply with the rules in the simplest and quickest way possible.”
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