Costcutter is to trial a customer loyalty app across its 23 centrally owned stores.

The trial will last until May and sees the symbol group partner with Yoyo for the app. Users of the app will be able to make instant payments, access exclusive promotions and collect loyalty points at participating stores.

Recipe ideas, personalised offers, competitions and store locators will also be features of the app. Costcutter marketing director Sean Russell said: “We’re continuing to develop our local, mobile, and social marketing and we are thrilled to be launching the trial of our first ever customer app, created by Yoyo, which will not only support loyal shoppers but also give them an enhanced experience instore.

“We are always looking at new ways to reach and engage Costcutter shoppers and this new trial in our company owned stores will be a great way to help us demonstrate how we can build shopper penetration and increase basket spend.  

“The app will provide us with real-time transactional data, which will allow us to better understand shopper behaviours and adapt our campaigns to better suit customers at a local level. It will also give us the capability to personalise content to specific shopper personas, missions or locations”.