The ‘Protect paradise’ pack is designed to help save the oceans from marine plastic pollution. For every limited-edition pack purchased, Corona and charity Parley for the Oceans will commit to cleaning one square metre of local beach.
One million limited-edition packs will be rolled out across stores until August.
Patricia Garcia, Corona’s marketing manager, said: “We believe by partnering with Parley for the Oceans we are in the best position to encourage consumers to make a difference and are providing retailers with the opportunity to stay abreast of consumer trends. These limited-edition packs allow consumers to make a difference and we expect them to be extremely popular over the summer months.”
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