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Corona kicks off cooler on-pack promotion

Corona is giving shoppers the chance to get their hands on a free branded cooler delivered to their house.

Corona is giving shoppers the chance to get their hands on a free branded cooler delivered to their house.

Shoppers that buy any pack of Corona can go online and upload a picture of their receipt to earn one points. Consumers who collect 60 points will receive one of 13,000 coolers, which hold 12 bottles.

The promotion will run until 16 September on 10x330ml, 12x330ml and 18x330ml packs.

Sharon Palmer, AB InBev head of trade marketing, said: “We want to help retailers make the most of the summer, driving sales through our Corona cooler promotion and encouraging repeat purchase.”

More: What brands should you stock this summer?

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